We have some big news we’re excited to share with our readers: Architecture MN magazine will transition to a digital weekly on January 28, 2021 and will publish an annual print publication in September, complete with a new name and a recalibrated focus. Plans for this new approach have been more than a year in the making.
Over that time, a common thread emerged in our conversations with readers, stakeholders, and consultants: Architecture is as much process as it is outcome. Ideally, it unfolds as a deep collaboration between community members, clients, and a design team that includes not just architects and designers but also artists, preservationists, engineers, craftspeople, and others. Architecture and the built environment overall are also shaped by the questions asked and decisions made by people who hold power in government, business, finance, and development. We all have played a role in creating the streetscapes and structures of our communities, and together we will shape the future.
With this aim in mind, we’ve named the new publication ENTER. For us, this simple title conveys the welcome, accessibility, and discovery that should undergird every architectural experience, from early neighborhood meetings on community projects to the openings of those buildings and beyond. We settled on the new digital format and schedule to align with your reading habits and sustain conversations on topics that matter to you. The weekly schedule also affords us the flexibility to be timelier and more responsive in our coverage of architecture’s intersections with current events.
For example, the murder of George Floyd in Minneapolis and the COVID-19 crisis have fueled much-needed dialogue on the roles the built environment plays in longstanding racial disparities in Minnesota, and in public health and safety. ENTER will dig into these and other important stories within a larger framework of features and interviews on how clients and communities can design for equity, climate impacts, innovation, economy, and beauty. To further fuel your thinking, we’ll highlight stories and insights, research and recommendations from a wide variety of voices and sources.
While we have immensely enjoyed our work on Architecture MN, our time for change is now. We can’t wait to launch the digital weekly in January and the print annual in fall 2021. We hope you’ll make the leap with us.
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This is a great way to reach a targeted audience of architects, project partners, and community influencers.