This program has been canceled due to a low number of registrations.

Plans are being made to reschedule this program to be a part of the annual state Convention November 8-11, 2016.  More soon!


Client Relations: the art of winning and keeping satisfied clients

Client relations, the art of winning and keeping satisfied clients, is a mystery to many and a necessary evil to others. Having studied client relations and business development extensively, Cameron MacAllister Group Consultants, Mark Cameron and Kelly Fehr, have identified a core set of activities that make client relations a robust and deeply satisfying aspect of architectural practice. Would you like to develop a more effective client relation’s strategy? One that leads to more rewarding and enduring client relationships — and better projects? If so, attend this daylong workshop. Learn how to overcome a lack of relationship-building skills, create new opportunities by connecting through current contacts, sustain relationships beyond “the project,” and develop a more productive and fun client relations plan. This daylong workshop is built around a client-focused, discovery-driven business development model that will give you all the tools you need.

Date, Time, Location

Tuesday, March 29, 2016 8:30 am – 4:30 pm Ewald Conference Center 1000 Westgate Drive St. Paul, MN  55114


Includes handout and lunch AIA members $150 NonMembers $200

Continuing education

6.5 LU Hours

Learning objectives

  1. Build a collaborative partnership with your client
  2. Communicate design as a value proposition
  3. Master the challenging conversations
  4. Earn loyalty and maintain the client relationship


Mark Cameron, Assoc. AIA, established the Cameron MacAllister Group in Los Angeles, CA 29 years ago to provide marketing advice and strategies for design firms. Prior to that, Mark was director of marketing for NBBJ (1981-86) and The Architects Collaborative (1971-81).  His expertise includes strategic planning, leadership development, training and coaching, and ownership transition, including mergers and acquisitions. Kelly Fehr has 25 years’ experience serving as a trusted advisor to architects, engineers, program and construction managers, and their clients. Kelly works with professionals in A/E/C firms to grow and maintain new business. She provides direction on market positioning, key client and project acquisition strategies, proactive relationship building, and long-term client retention. Kelly joined Cameron MacAllister Group from HOK, where she was vice president of business development for science and technology.


Contact Deanna Christiansen, Continuing Education Director