Homes by Architects Tour

Information for Sponsors & Advertisers

Connect with a design-savvy audience on the Homes by Architects Tour

The Homes by Architects Tour, founded by AIA Minnesota in 2008, is a two-day in-person and a multi-week virtual residential home tour showcasing the highest quality architect-designed homes, both new and remodeled. Each September, approximately 2,000 ticketed guests attend the tour to experience high-quality residential design, learn the newest trends in products and services, talk with the architects and their project partners, and gather information for future projects. Companies who participate as tour sponsors help underwrite this valuable public outreach. 

Unique in the Twin Cities home tour market, the Homes by Architects Tour focuses on highlighting the architecture firms behind the houses. Project partners, such as builders, landscape architects, engineers, craftspeople, and more, can align with their projects on the tour through sponsorships or place ads in the tour guidebook.

Photo credit: Ryan Siemers

2026 Homes by Architects Tour

The 2026 Homes by Architects Tour will be on Saturday, September 19, and Sunday, September 20, with virtual tour access from September 19–October 4. Sponsorship and advertising opportunities will open in late spring or early summer.

Who Attends the Homes by Architects Tour?

Average attendance for this premier event is 2,100 (avg. 820 visits per home). Tour visitors are likely to be sophisticated consumers with discerning taste and a well-honed appreciation for quality design; many are in the market for a remodel or new build project. Nearly one quarter of the audience is a design professional or industry partner. 

Your participation allows you to reach the designers who recommend your products and services to their clients, as well as the consumers who enjoy them. Don’t miss this opportunity to showcase your products as a contribution to the quality and design of these homes! 

About Our Audience 

Your sponsorship participation means targeted exposure to an audience of consumers as well as the professionals who are positioned to recommend your product or service. According to past surveys of attendees: 

  • 73% have attended this event before 
  • 47% are planning a new home design project in the future 
  • 38% report an annual household income of $175,000+ 
  • 70% are aged 46-75 

Opportunities

Watch this page for the comprehensive list of sponsor and advertising opportunities, benefits, and prices for the 2026 Homes by Architect Tour to be published in late spring or early summer.

Gold Sponsor

In-home signage and representatives at all tour homes with your product, full-page guidebook ad, prominent logo placement, social media posts, and eight complimentary tickets.

Silver Sponsor

In-home signage and representatives (up to three homes), half-page guidebook ad, logo exposure, social media posts, and four complimentary tickets.

In-Home Sponsor

In-home signage and representatives (one home), logo exposure, and two complimentary tickets.

Virtual Home Sponsor

Mattertag in 3D virtual tour, logo exposure, and two complimentary tickets.

Literature-Only Display

Provide hand-outs and signage of your choice in one home.

Social Media Post

One social media post with content of your choosing on the Homes by Architects Tour Instagram and Facebook accounts.

Guidebook Advertising

Back cover, inside front page, full pages, and half pages available. Note: Does not include in-home sponsorship benefits.

Staff

Sales Director

Pam Nelson

Public Outreach Manager

Ann Mayhew